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A message from Karin van Geelen, founder of Yellow Communications

Today I have some very exciting news to share with you.

Our Yellow team has new colleagues in London, New York, San Francisco and Los Angeles. We are now part of Clarity, a very successful and innovative PR and communications agency with global ambition. I have sold my Yellow shares to Clarity, to help shape our growth in the Benelux region and beyond. I look forward to continuing the journey as Managing Director Benelux, and to continue working on inspiring communications projects with the team, our clients and our partners.

Yellow will be the first Clarity location on the European mainland. This means that after over 15 years, the name Yellow Communications will become Clarity. But what’s in a name? Our agency isn’t a name. It’s our clients, our team, having lunch at the long table, our network of journalists, the knowledge sessions, interviews and blogs, soapbox moments and other success stories. That agency will continue to exist. Our vision on how to connect with clients and share their stories with the world won’t change either.

We’re happy to expand our team and join with our new colleagues internationally, and be able to leverage Clarity’s global network, while adding our knowledge, experience and enthusiasm to theirs.

Becoming part of a Global Top 150 Agency

Clarity was founded just over seven years ago by Sami McCabe. Their growth is incredible, and Sami and the team have built an agency that is already part of PRWeek’s global agency top 150. We’re excited to bring Clarity’s experience to Yellow clients, namely their ties to the VC community and digital capabilities., Despite their growth, the agency has managed to retain its start-up mindset and culture. Indeed, it’s that which really attracted both of us together.

A fantastic welcome

In Clarity we have found the perfect international partner so that we can continue to expand our team, expertise and reach as a PR and communications agency. Clarity’s ambition to make a global difference for their clients matches our ambitions to a tee. The dynamic culture of this relatively young agency matches ours as well. They believe in the power of local, close-knit teams that deliver top-notch quality at speed. That sounds familiar to us.

Sami explains: “The acquisition of Yellow is an important milestone in our growth story. We’ve been looking for the right opportunity to expand into continental Europe, and specifically The Netherlands, for some time. After an extensive search, we identified Yellow as the perfect target: Yellow is the best independent tech agency in the region and culturally the fit felt natural from our very first meeting. Amsterdam is the perfect place for Clarity to land in Europe, and will serve as a great launchpad for us to expand our presence across EMEA.” 

A beautiful conclusion

So I will make the switch from entrepreneur to Managing Director. And of course, our team in Hoofddorp will remain fully on board and is enthusiastic about this development. Joining Clarity is a beautiful conclusion to our search over the past year for the right way to grow further. As a part of a solid and ambitious international organization, we can make new strides and discover new boundaries – together with you. We can’t wait!

Looking forward to seeing what we’re up to? Please do get in touch!

Enjoy your day,

Karin van Geelen

Founder Yellow Communications / Managing Director Clarity Benelux

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